Marketing
Advanced Automation: Why More Marketers Are Increasing Their Automation Investment
3 MIN READ
A new report finds 28% of marketers see automation as a most-critical investment, an increase of 17% from those surveyed in July 2024.
Marketing
Good For Business: Email Preferred For B2B Buyers, But Multi-Channel Strategy Most Effective
3 MIN READ
B2B buyers prefer to hear from vendors via email, but vendors say multi-channel strategies lead to better results.
Marketing
Marketing Mastery: CRM, AI, And The Differences Made By Unified Tech
3 MIN READ
Being data-driven focused with their tech stacks gives marketers the advantage of reaching their target audiences more effectively and increasing marketing ROI.
Marketing
Mobile Matters: Why Brands Need To Embrace Texts, Next-Level Personalization
3 MIN READ
The continued reliance on mobile and digital wallets is putting a higher priority on brands and their text interactions.
a
Marketing
Attack of the Stacks: The Advantages of A Unified Marketing
Platform
3 MIN READ
A new survey found that identifying and reaching
audiences across multiple martech touchpoints was a key struggle for 70% of
marketers.
Marketing
Maximizing Martech AI: How AI Is Helping Marketers Stay
Competitive
3 MIN READ
While most marketers are finding AI to be
effectively leveraged within their martech stack, a surprising 20% are not
leveraging AI at all.
Marketing
AI Ad Advice: How Brands Should Approach Ad Creation With
AI
3 MIN READ
A new study measured how brains responded to ads,
finding that AI-generated ads elicited weaker memory activation.
Marketing
Email Still Preferred Channel For Consumers, But Marketers
Must Watch For This One Pitfall
3 MIN READ
A recent survey of consumers found that 59%
prefer email over other channels for receiving messages from brands.
Marketing
Email Is Everything: Automation And Personalization Among
Top 2025 Priorities (New Report)
3 MIN READ
As marketers look to 2025, the top priorities are
focused on email marketing, automation, and personalization.
Marketing
Working With More: Why Marketing Budget Increases Are Best
Directed Toward Tech
3 MIN READ
Whether budgets increase or stay the same in
2025, most marketers say marketing technology is going to be their top area of
spend.
Marketing
Worthy Of
More Than A Mention: The Benefits Of Marketing AI Better
3 MIN READ
A new report has found that vague terminology
about AI's capabilities can cause underperformance in marketing campaigns.
Marketing
Budget Boost: Three-Quarters Of Marketers Expecting Budget
Increase In 2025
3 MIN READ
Not only are most marketers expecting budget
increases in 2025, but 1 in 5 are expecting that increase to exceed 20%.
Marketing
Inbox Anxieties: B2B Marketers Need To Keep In Mind These
Email-Receiving Emotions
3 MIN READ
B2B marketers should keep in mind that, according
to a recent study, almost four in every five adults dread opening their work email
inbox.
Marketing
Ad Advantages: The Directions Digital Ad Spend Is Going
(New Report)
3 MIN READ
According to a new report, technology and
electronics accounts for the biggest digital ad spending percentage share in the
United States.
Marketing
Marketers Earning Points For Better Personalization, But
Shouldn’t Forget This Other Priority
3 MIN READ
A new report finds 73% of customers feel treated
like a unique individual (up from 39% last year) and 27% feel like a number (down
from 61%).
Marketing
Up For A Chat: Marketers Find Chatbots To Be Most Impactful
AI Use (New Report)
3 MIN READ
A new report found that chatbot is the most
impactful use-case for AI, followed by personalization and brand intelligence.
Marketing
How Further GenAI Understanding Can Help Marketers (And AI
As A Whole)
3 MIN READ
According to a recent study, only 10% of
marketing executives have fully implemented genAI into their organization’s regular
processes.
Marketing
Taking Action: The Undeniable Value In Brands Using
Consumers’ Preferred Channels
3 MIN READ
While 9 in 10 consumers expect interactions to
come via their preferred channels, only half of brands often or always meet that
expectation.
Marketing
Email Is Top Consumer Choice, But Brand Loyalty Is Built
Elsewhere As Well
3 MIN READ
Email marketing continues to be the choice for
those whose communication preferences matter most — the consumer.
Marketing
Social Season: Social Commerce & AI Analytics Meeting
Holiday Shoppers Where They Are
3 MIN READ
This holiday season, 69% of decision-makers are
increasing investments in social commerce and 62% are leveraging AI for analytics
and more.
Marketing
For What It’s Worth: Proving The Value Of Marketing To
Those Most Skeptical
3 MIN READ
A new survey of senior marketing leaders found
CFOs and CEOs were most skeptical of the value marketing has at their company.
Marketing
Be Of Service: Why Marketers Must Pay Attention To Full
Range Of Customer Experiences
3 MIN READ
A new survey finds that more than half of
customers will cut back their spending or simply walk after a bad experience.
Marketing
Ad Nauseam: The Effects Of Repeated Ads, And How Better
Targeting Can Help
3 MIN READ
Not only do repeated ads make a negative impact
on viewing experiences, but they negatively impact purchasing decisions as well.
Marketing
Inbox Defense: How Email Marketers Can Keep From
Overwhelming Consumers
3 MIN READ
Four in 10 consumers are overwhelmed enough from
a brand’s texts and emails to unsubscribe at least once a week.
Marketing
Where Agencies & Marketers Disagree On AI … And The Promise
That Suggests
3 MIN READ
Almost half of in-house marketers think AI will
make them less dependent on agencies, while agencies largely foresee financial
improvement.
Marketing
Last-Click, Lost Cause: Why Marketers Are Embracing Media
Mix Modeling
3 MIN READ
A new report is calling out last-click
attribution and showing why holistic models like media mix modeling are becoming
increasingly popular.
Marketing
Search Supremacy: Google Still Reigns, But AI An Increasing
Part Of Purchase Decisions
3 MIN READ
Despite Google's hold on traditional search,
advertisers are seeing more and more purchasing decisions made with the help of AI.
Marketing
Keys To Customer Success: What Challenges In The Journey
Remain?
3 MIN READ
Even with improvements to many existing
challenges, the customer journey is still a long way from being mastered.
Marketing
Marketing In A Winter Wonderland: Why The Best Holiday Prep
Starts With Improving Efficiency
3 MIN READ
A new survey says the top action SMBs should take
for a successful holiday season is improving efficiency, followed by special
promotions.
Marketing
With A Bang: Marketers Increasing Spend, AI Use To Close
Out Year
3 MIN READ
A new report found Search to be the most
important channel, with the increase in investment expected to be as high as almost
80%.
Marketing
Weekend Warriors: Why Marketers Must Expand Their Workweek
Reach
3 MIN READ
A new report on weekend internet habits shows
marketers need to keep their brands front-of-mind all week long.
Marketing
More AI, More Personalization: Perfecting Engagement In The
AI Era
3 MIN READ
One-to-one engagement is not as manual as it once
was, as 84% of marketers believe AI makes personalization more obtainable.
Marketing
The Email Edge: Across Industries, Email Marketing’s
Conversion Rates Reign Supreme (New Report)
3 MIN READ
Email marketing sees a 19.3% conversion rate
average, followed by paid social (12%) and paid search (10.9%).
Marketing
Size Matters: How AI Use (and Hopes) Differ By Organization
Size
3 MIN READ
No matter what size, organizations are looking to
AI and marketing software to improve speed and reduce costs.
Marketing
AI Integration: How AI Can Maximize The Marketing Tools We
Already Use
3 MIN READ
A new study is highlighting not only how vital AI
is for marketers, but also how its capabilities complement the tools marketers rely
on.
Marketing
Attitudes Toward AI Evolving As More Marketers Believing In
Its Potential (New Report)
3 MIN READ
A new survey has the percentage of marketers who
thought AI would never be able to create moving content dropping 18 points in just a
year.
Marketing
Identification Issues: Improving Customer Movement Cycles
Starts With Identification
3 MIN READ
Retailers average less than a 25% identification
rate, showing the need for marketing automation software that helps identify leads.
Marketing
Avoiding The Bounce Back: The Importance Of Cleaning Email
Lists For Deliverability
3 MIN READ
As email remains the dominant outbound messaging
channel, keeping email lists clean is the key to lowering bounce rates.
Marketing
Hitting Content Quotas: AI Helping Marketers As Budgets &
Needs Increase (New Report)
3 MIN READ
A new survey found 92% of B2B tech marketers are
seeing increased budgets, with just as many creating more content than last year.
Marketing
Return To Spender: Undelivered Emails Cost Businesses $59+
Billion Annually
3 MIN READ
A new study has found that U.S. businesses waste
$164 million on undelivered email each day, showing the need for email verification
software.
Marketing
The Results Are In: What Marketers Should Know About
Google’s Search Results
3 MIN READ
Marketers, take note: a new search study has
found that more than half of Google results in the U.S. end without even a click.
Marketing
The Future of Marketing Tools, From AI To Automation
3 MIN READ
With the power of AI, the automation tools that
have long made CRM software indispensable are revolutionizing what marketers can do.
Marketing
SMB Strategy: How AI Fits In With ‘Secret Sauce’ Marketing
Tactics
3 MIN READ
A new SMB report finds online reviews to be the
most influential marketing tactic, and their website the most influential channel
for growth.
Marketing
AI Assistance: How Consumers See Brand Interactions In The
Future
3 MIN READ
A new report is looking a decade ahead to see
what consumers might want with AI assistance and brand interactions.
Marketing
Competitive Edge With ‘Human Touch:’ How AI Will
Revolutionize Personalization
3 MIN READ
With the rapid growth of AI, most marketers
believe AI adoption will fundamentally change personalization and marketing
strategies.
Marketing
Uphill Battles: Fighting Marketing’s Biggest Challenges
With AI, More
3 MIN READ
AI to the CMO rescue? A new report shows the
extent of the continuous challenges B2B marketers are facing.
Marketing
Better Relations: Will AI Help Foster More Brand/Agency
Satisfaction?
3 MIN READ
A new study on agency and brand relationships has
found that gaps still exist between agency confidence and brand satisfaction.
Marketing
Building Loyalty: Why Every Purchase & Interaction Has
Increasing Value (New Report)
3 MIN READ
A new study finds 67% of consumers saying it
takes at least four purchases to consider themselves loyal to a brand.
Marketing
This Month In Marketing: AI & Other Software Specialties
(July 2024)
9 MIN READ
With technology creating so many opportunities
for marketers, it's more important now than ever to keep up with the news and
trends.
Marketing
Tech Savvy: When Martech Migration Makes The Most Sense
3 MIN READ
92% of marketers say they’re confident in
managing their martech migration ... despite most having limited experience in the
process.
Marketing
This Month In Marketing: AI Tools To The Marketing Rescue
(June 2024)
10 MIN READ
With AI capabilities and conveniences being
discovered every day, marketers are making the most of the tools and technology at
their disposal.
Marketing
This Month In Marketing: AI Thrives As Cookies Survive (May
2024)
10 MIN READ
Every month, the Marketing Manager blog compiles
everything you need to know to stay on top of marketing news and trends.
Marketing
This Month In Marketing: AI Opportunities, Data Quality,
And More (April 2024)
10 MIN READ
Each month, the Marketing Manager blog compiles
the latest marketing news and trends to keep you informed and moving forward.
Marketing
How to Increase
Brand Loyalty in 2024
8 MIN READ
Increasing brand loyalty is a long-term strategy,
but it begins with a single mission statement.
Marketing
This Month In Marketing: Retail Media, Marketing Metrics,
and AI’s Potential (March 2024)
10 MIN READ
Every month, we compile the latest marketing
news, trends, and projections that will keep you on top of your game and your
business moving forward.
Marketing
Buzz
Off! The 10 Most Annoying Buzzwords in Marketing Today
7 MIN READ
"Circle back" if you've been irked by any of
these overused offenders.
Marketing
Deeper Intelligence: How an
Analytical CRM Can Benefit Your Business
9 MIN READ
An analytical CRM can help increase profitability
and optimize organizational efficiency. Learn more about various types of CRMs and
the benefits of an analytical CRM.
Marketing
This
Month In Marketing: Optimism Reigns (February 2024)
10 MIN READ
Every month, the Marketing Manager blog compiles
the marketing news, trends, and projections that will keep you on top of your game.
Marketing
Construct and Convert: 10 of the Best Landing Page Design
Tips
8 MIN READ
A high conversion rate on your landing page all
depends on how well it's designed.
Marketing
This Month In Marketing: The Promise of Programmatic & The
Impact of Email (January 2024)
10 MIN READ
Start the new year with Marketing Manager’s
monthly compilation of all the marketing news you need to stay on top.
Marketing
Marketing 2024 And Beyond:
Predicting and Preparing For The Future Of CRM
13 MIN READ
Beyond the basics of the software, what’s in
store for the marketing CRM in the coming years?
Marketing
16 Proven Ways To Build And Leverage Your Customer
Database
9 MIN READ
A healthy CRM database can help guide your sales
and marketing strategies.
Marketing
Why Valid Email Addresses Are Essential … And Invalid Ones
Can Be Dangerous!
9 MIN READ
Here are a few quick steps to validate the email
addresses that you can use to grow a healthy email list for future marketing
campaigns.
Marketing
This Month In Marketing: Martech Growth, Branding
Exercises, And Other Trends (December 2023)
11 MIN READ
Just because the year is ending doesn’t mean your
marketing efforts can go into holiday cruise-control. Every month, the Marketing
Manager blog puts together everything you need to know to stay on top and moving
further forward.
Marketing
Here are the Top 10 Marketing Content Types (With
Examples)
11 MIN READ
Content marketing can be accomplished through
diverse types of content. The top types of content that users want to see from
brands.
Marketing
What is Content Marketing and Why is it Important?
8 MIN READ
Explore the benefits of content marketing and see
examples of the various ways that businesses and brands are using it to their
advantage.
Marketing
7 Best Practices for Successful Email Subject Lines In
2024
6 MIN READ
With spam filters constantly advancing, digital
marketers need to know what triggers spam filters in order to increase email
deliverability and land in inboxes. That’s only half the battle, though.
Marketing
This Month in Marketing: AI, Agencies, And Other Insights
(November 2023)
6 MIN READ
Email subject lines are one of the most important
elements of any marketing email.
Marketing
How To Optimize Your Email Sender Name to Boost Open
Rates
6 MIN READ
Forty-two percent of people surveyed said the
first thing they look at when deciding to open an email is the sender, or from,
name.
Marketing
Don’t Be Spammy: 10 Email Body Content Tips to Help Avoid
Filters
9 MIN READ
In the hierarchy of email marketing importance,
it would seem that body content ranks lowest, as this can only be seen once the
sender name and subject line have successfully garnered an open.
Marketing
6 Tips for Using Mobile Marketing to Grow Your Business
9 MIN READ
In today’s digital age, mobile devices have
become an extension of ourselves. Discover the tips and techniques marketers need to
prosper in the mobile era.
Marketing
Bad Sender Reputation? Here's How To Check Yours and
Ultimately Fix It
9 MIN READ
Ending up in the spam folder? Here's how you can
check your sender reputation.
Marketing
Rise Through The Ranks: The
Best Tools for SEO Beginners
10 MIN READ
Discover the best ways (and very best SEO tools)
to help boost your site's search rankings.
Marketing
How to Improve Your PPC
Advertising Results: Strategies for Success
12 MIN READ
From keyword research to bid management, discover
expert strategies for optimizing your PPC campaigns and achieving your advertising
goals.
Marketing
How Online
Reputation Management Software Can Help Marketers
12 MIN READ
Discover the Importance of Automated Monitoring,
Sentiment Analysis, and Crisis Management in Building a Positive Brand Reputation
Marketing
Learn from Amazon's
Effective Use of Cross-Device Marketing for a Seamless Customer Experience
12 MIN READ
Amazon's cross-device marketing strategies drive
sales and build customer loyalty through personalized advertising and tracking of
customer behavior.
Marketing
Real-Time Marketing:
Examples, Tools, and Benefits for Effective Campaigns
12 MIN READ
Learn how companies in many industries leverage
social media management tools to create personalized campaigns and drive sales with
real-time marketing. Discover the benefits and software tools available to execute
an effective strategy.
Marketing
Why You Should Optimize Your Marketing Strategy with a
Marketing Automation Software
9 MIN READ
Here's why digital marketers should innovate
their strategies with efficient, effective automation.
Marketing
Survey: Email Marketing Provides The Best ROI
5 MIN READ
Marketers worried about an economic downturn
count on email marketing as their most durable channel, a new study shows.
Marketing
Return of the Living Dead: How to Re-Engage Dead Email
Subscribers
12 MIN READ
Ensuring that subscribers continue to engage with
your email marketing content isn't easy, but it's worth it.
Marketing
Are
Your Marketing Emails Illegal? How to Comply (and Thrive) with The CAN-SPAM Act
10 MIN READ
The CAN-SPAM Act sets regulations for commercial
messages, as well as gives email recipients the right to unsubscribe.
Marketing
Backlink to the Future: How to Move Your Marketing Strategy
Forward
12 MIN READ
Looking to improve your link-building strategy?
Here's the definitive guide to creating backlinks to your site.
Marketing
How to Flawlessly Measure the Success of Your Landing
Pages
7 MIN READ
The ROI of your landing pages can be tied
directly to these vital metrics.
Marketing
How To Optimize Your Email Sender Name to Boost Open
Rates
8 MIN READ
Make the most of your sender name, one of the
first things that both spam filters and email users see.
Marketing
7 Email Newsletter Templates to Inspire Your Next
Campaign
10 MIN READ
Take a look at the top 7 email newsletter
templates and the advantages that come with each design.
Marketing
7 Best Practices for Successful Email Subject Lines In
2022
6 MIN READ
Email subject lines are one of the most important
elements of any marketing email.
Marketing
Is Your Business Taking Advantage of All Available Email
Marketing Tools?
9 MIN READ
The Only Guide to Email Marketing Tools You'll
Ever Need.
Marketing
Why Google Analytics is Best for Data-Driven Content
Marketing
8 MIN READ
This article explains what content marketing is
and how to use data from Google Analytics to enhance your strategy.
Marketing
Bad Sender Reputation? Here's How To Check Yours and
Ultimately Fix It
9 MIN READ
Ending up in the spam folder? Here's how you can
check your sender reputation.
Marketing
8 Quick Tips for a Perfect Mobile-Friendly Landing Page
9 MIN READ
To create a perfect landing page, you need to
ensure that your landing pages are well-suited and adaptable for desktop and mobile.
Marketing
Changing the Subject: The Best Free Tools for Email Subject
Lines
8 MIN READ
The top free email marketing tools for the best
subject lines. From testing to generating, here are our top picks from around the
internet.
Marketing
11 Ways to Create Effective Landing Page Forms
9 MIN READ
To measure the success of a well-designed landing
page, most marketers consider conversion rate as the top metric.
Marketing
What
is a Blog Conversion Strategy?
7 MIN READ
Thousands of views on your company’s blog is a
good start, but what’s even better? Turning those views into sales.
Marketing
WHY YOUR EMAIL
SENDER REPUTATION MATTERS, ESPECIALLY NOW
6 MIN READ
Find out how you can prep your IP and clean your
lists to ultimately increase your email deliverability.
Marketing
If
You Build It: How To Set Up and Strengthen Your Email Marketing List
6 MIN READ
Here’s how to effectively build an email list for
marketing campaigns.
Marketing
Where the Action Is: How To Create An Effective
Call-To-Action
7 MIN READ
A call-to-action moves your audience forward to
help it through the buying process. Here is how to create an effective
call-to-action.
Marketing
HAPPY LANDINGS! HOW TO GET STARTED WITH LANDING PAGES
8 MIN READ
The goal of your landing pages is to convert
website traffic into leads and eventually customers.
Marketing
How to Boost Your Readership With Opt-In Email
Marketing
5 MIN READ
Following these easy steps in implementing an
efficient email marketing strategy, you can boost your brand’s awareness and reader
loyalty.
Marketing
CRM 101: A Crash
Course on Customer Relationship and Marketing Automation
7 MIN READ
Get to know the basics of the business software
designed for companies to better manage their interactions with customers.
