Maximizing Martech AI: How AI Is Helping Marketers Stay Competitive
Yesterday’s DeepSeek disruption on Wall Street might ultimately result in some healthy competition that changes how the AI sausage is made.
If nothing else, it reemphasizes that the hunger for AI is strong.
A new report is finding that more than two-thirds of marketing professionals are finding AI to be effectively leveraged within their martech stack — 17% extremely effective and 50% somewhat effective — while a surprising 20% are not leveraging AI at all.
As Ascend2’s report, The Future of The Martech Stack 2025, says, “Organizations must begin leveraging AI in marketing to stay competitive, as AI enables deeper personalization and predictive insights that improve customer engagement and drive conversions. … Early adoption of AI provides a strategic advantage, allowing organizations to optimize processes, reduce costs, and build capabilities that will be essential as AI-driven tools become standard in the industry.”
The report found that, looking ahead, personalization of content and customer segmentation / targeting were the top areas marketers looked to enhance further with AI, “indicating a strong focus on delivering tailored customer experiences.”
(Source: Ascend2)
Additionally, the report looked at marketers and their evaluations of martech, finding that most (58%) evaluate or update their martech stack annually, with 27% doing so every 2-3 years and 13% rarely or never doing it at all, which “could lead to outdated tools and missed opportunities for optimization.” With software like Marketing Manager, an all-in-one CRM and marketing automation platform that boasts the Media Mate suite of AI tools, the institutional capabilities you’ve always wanted work hand-in-hand with innovations you’ll find absolutely necessary.
The report offered the following steps to analyze their martech stack:
- Assess tool usage and redundancy.
- Evaluate ROI. (“Analyze the return on investment for each tool, focusing on its impact on key metrics.”)
- Check integration and data flow.
- Update for compliance.
- Get team feedback.
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