Ad Advantages: The Directions Digital Ad Spend Is Going (New Report)

Everyone wants to get more bang for their buck, and marketers looking to see where the biggest digital bang might be should pay heed to EMARKETER’s recent report, which could help them “argue for more strategic allocation of their advertising budgets to channels based on digital penetration.”

According to EMARKETER’s breakdown of media ad spending shares this year, technology and electronics accounts for the biggest digital ad spending percentage in the United States, with 87.1% spent on digital against 12.9% spent on traditional.

(Source: EMARKETER)

Other industries with more than three-quarters of their spending going toward digital include retail (82.9%), consumer packaged goods (80.2%), financial services (79.%), travel (78.4%), and media and entertainment (78.1%).

“Most industries we track now favor digital advertising over traditional channels,” EMARKETER says, with its numbers saying 77.7% of total media ad spend (or north of $300 billion) is going toward digital channels. “Technology and electronics has almost abandoned traditional media, allocating just 12.9% of ad spending to channels like print, radio, TV, and out-of-home.”

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