Worth The Investment: AI and Social Media Advertising Top Marketing Investment List (New Report)

One need look no further than the current AI-created images of people with the absolute correct number of not-at-all-gnarly-fingers to see just how far the technology has come in the last few years.

But how far has AI come in terms of being a sound marketing investment?

For the 60% of marketers, advertisers, and decision-makers recently surveyed by Madison Logic, AI as a key investment is right up there with social media advertising.

(Source: EMARKETER)

69% said they’re looking for new and different ways to drive revenue and measure marketing impact, and Madison Logic CEO Keith Turco says decision-makers are “increasingly using generative AI to gather insights and evaluate options, accelerating their decision-making process.”

“To thrive in 2025, brands and agencies alike must stay aligned with evolving buyer expectations while also equally listening to the dealbreakers,” which the survey identified as vague or complex messaging, poor targeting, and ads that don’t resonate. “This means keeping marketing strategies adaptable and being ready to pivot quickly to maximize budgets and boost ROI.”

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