AI Assistance: Where Marketers Are Finding Success With AI’s Help

Yesterday, I wrote about AI as an increasingly sound investment for marketers.

Just ask the 85% of those marketers recently surveyed by Ascend2 who rate their success in using AI to help achieve their objectives as somewhat successful (60%) or best-in-class very successful (25%).

“14% still struggle to see success,” the report, titled The Evolution of AI In Marketing 2025, says, “suggesting that while AI adoption is high, optimizing its effectiveness remains challenging for some organizations.”

Those who are finding success are finding it in the right places as well, with content creation and enhancement unsurprisingly being the most-effective AI-driven marketing tactic (for 37%), followed by email marketing optimization (36%), social media management and ad targeting (35%), and content personalization (33%).

(Source: Ascend2)

“Most marketers (68%) acknowledge the value of AI-driven insights but still rely on human judgment to some extent, with only 13% fully trusting AI,” the report says. “By implementing a human-in-the-loop approach, marketing professionals can build trust in AI insights, where AI-generated recommendations are consistently validated with human expertise and real-world testing.”

For more information about how to improve your email deliverability, download A Beginner’s Guide to Email Marketing by Mirabel’s Marketing Manager: