Identification Issues: Improving Customer Movement Cycles Starts With Identification

Identification and “customer movement” are the focuses of Bluecore’s 2024 Customer Growth Benchmarks Report, which says retailers who’ve embraced customer-movement lifecycles and its “signal-based strategies” average a 59% customer retention over three years (opposed to those who focus on channel-led growth and see only a 22% rate over that same time).

“Identification is the engine that powers customer movement,” the report says, which, in surveying 100 retailers, profiled industries in which as many as 85% of shoppers can’t be identified. “Simply put, you can’t influence a customer’s movement through the lifecycle without first knowing who they are.”

(Source: Bluecore)

The study found that retailers across all its focused industries averaged a 21.1% identification rate. Marketing software platforms such as Mirabel’s Marketing Manager pride themselves on being able to unmask anonymous website visitors and using automation to turn that traffic into leads, efforts that are essential to take advantage of every opportunity.

“One of the most valuable assets any retailer or brand has is its customer file,” says Bluecore CMO Jason Grunberg. “That’s why the organizations growing in a challenging climate like today’s have invested in increasing identification rates.”

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