Attitudes Toward AI Evolving As More Marketers Believing In Its Potential (New Report)
A new survey of CMOs has uncovered just how much the view on AI in marketing has evolved, with the percentage of marketers who thought AI would never be able to “create content that truly move[s] people” dropping 18 points in just one year.
“Under pressure to anticipate the future, we see CMO’s attitudes towards AI as a creative partner changing rapidly,” says the 2024 CMO Report from Dentsu Creative. “While last year’s survey showed a strong conviction that AI will never make work that touches the heart, CMOs in 2024 are less certain. From believing that human craft and AI are staunchly separate, many are now interested to explore the intersection of humanity and technology.”
Last year, 75% said gen AI would never replace human imagination, compared to 65% this year. Last year, 81% agreed that human-created content and experiences were aspects for which their customers would pay a premium; in 2024, that number is 65%. According to Dentsu, this shift points to “the potential of Generative AI as a collaborator and partner” for CMOs, with more than three-quarters (77%) saying they’d be interested in AI that is “trained on their brand’s tone and style.”
(Photo Source: Dentsu Creative’s 2024 CMO Report, via MediaPost)
“CMOs in 2024 feel more confident in their roles,” the report noted. “46% of respondents in 2024 felt that AI might take their jobs, down over 10 percentage points from 57% in 2023, perhaps a response to deeper understanding of the power of collaboration and co-creation with AI.”
65% said they were investing in data analytics and insights to help inform their creative, and 59% said they were using AI to predict customer-behavior changes.
“Despite the significant shifts in opinion, we believe the findings signal a more nuanced understanding of the power of AI and how it complements the human imagination.”
For more information about how to improve your email deliverability, download A Beginner’s Guide to Email Marketing by Mirabel’s Marketing Manager:
SEE FOR YOURSELF
Watch an overview to learn how B2B marketing automation by Mirabel Technologies can help you increase traffic, optimize your funnel, drive more leads, improve conversions, and boost ROI — at a price you can afford!
