AI Integration: How AI Can Maximize The Marketing Tools We Already Use

We’ve established that marketers are using AI tools, and we’ve been given every indication that we’re only scratching the surface at how effective and downright revolutionary these tools can be.

So the recent HubSpot report that nearly 3 out of every 4 marketers (74%) are using at least one AI tool isn’t all that much of a surprise … even when considering that usage number is double the 35% that HubSpot recorded last year.

The biggest takeaway I see from the study, in fact, is the through line of all these popular uses, which the report says “have one thing in common.”

Unification. 

“Seventy-four percent of marketers say that the addition of AI capabilities to the tools they already use (particularly CRM and productivity tools) has increased their AI usage,” according to the report.

(Source: HubSpot)

That unification through-line speaks to the heart of Marketing Manager’s Media Mate suite of AI tools, which connects AI innovation to the all-in-one CRM and marketing automation platform. That way, your best efforts aren’t detached from the data and projects you manage.

HubSpot’s report found the five most popular AI tools for execution have been chatbots “for quick, personalized responses” (35%), AI-enhanced CRM and marketing tools (25%), AI-enhanced productivity tools (23%), visual AI tools for generating images (23%), and text-generation tools “to create high-performing content faster” (22%). 

For those who use AI to help create text and written content, the report found 86% make edits before publishing.

“Marketers aren’t ready to give up total control.”

For more information about how to improve your email deliverability, download A Beginner’s Guide to Email Marketing by Mirabel’s Marketing Manager: